Answer in paragraphs with headlines...Marketing Plan: Company Analysis (Protecto Seato) «Executive Summary: Protecto Seato was made to deploy on command jn order to protect the user from any outcome. It is a seat that deploys a bubble around the user to assure they do not get harmed by anything that is happening. Protect Seato is geared towards any user from old to young. We aim to hit all markets to assure the best outcome for any accident. Our goal is to have the Protect Seato adopted by all major car ‘companies and even aftermarket seat covers to bring safety in all vehicles. It can either be installed into the seat or worn 2s a backpack. Company Description: We have developed a specialized seat that fully engulfs any driver or passenger that has the seat equipped, to keep them out of harms way from any accident or incident. Our goal i to have it standardized in every motorized vehicle, ia. onder to maintain safety and bring the death rate in motorized vehicles down. The idea ‘came from our founder Zachary Warren when he would go on road trips with his fiancé ‘and she would nag about his driving. They came across a fatal accident that made his ‘brain think about the lives lost, mixed with his nagging lady. He decided to put forth the effort and design a truly advanced seat that would recognize an accident has happened and instantly surround the person in a bubble to assure their safety. The Protect Seato. ‘was born. They have developed and tested in numerous situations with 2 90% success sate. They currently have a stationary model and 2 removable model «Strategic Plan and Focus: Our mission s to bring the fatality rate down within the ‘motorized industry. Everything from aircraft to vehicles. 1 life lost is 1 too many. Our focus is to make Protecto Seato affordable for all users that has a lifetime warranty. Once the seat is deployed you can bring it in, and we will replace it with half cost off a new. one «Mission: Our mission is to leave a safer world for our fisture generations. We aim to please everyone from the thrill seekers that want to drift on a mountain down to the ‘young lads learning to ride a dirt bike. + Goals: Our goal is to provide a safe environment to all humans that want to getin a ‘motorized vehicle. We want to see our product in every motorized object. To have a way to remove it and take it with you like a backpack wherever you go. «Core Competency: Our unique edge will be one of a kind with the specialty patent ‘bubble that can deploy on command. As we age, we would love to open our product to any investor to allow for growth. We do not strive on money, but we want to see everyone safe. «Sustainable Competition Advantage: Overtime we would want to be known as the history makers of the first Protecto Seafo ever made. For us ifs not about maintaining a ‘company but a standard of safety. Every life is just as great as the next, and we do not ‘want to monopolize our product but share it with the world. Marketing Plan: Marketing Strategies 5.1 Marketing and Product Objectives + Launch Objective: The firm will utilize GMs manufacturing whose purpose i to plone the imovations that move and connect peopl to what mater” (General Motor) Thei capacity and supply chain will ol out the world's fit deployable aitbag bubble proective system for cars as wel as personal mode of transport accessories bikes not excluded). + Adoption Objective: The company vl attampt o penetrate both B2B auto industries nd BC safety industries within the frst 18 months. + Growth Objective: The aim of the crganization i to gan 5% market share. Within car safety accessories in three years, crating busines in India and Brazil's high isk zones based on existing safety regulation standards. 52 Target Markets Primary Segments: + B2B: General Motors sells trough fs network o reach auto manufacturers, serves school bu lets, rde- sharing companies such as Uber and Ly, and ride-on companies such as Lime. + BC: Worrysome adults, aviators, cyclists, motorbike riders in densely populated whan environments ‘Geographic Focus: «Industrialized, highly occupied counfries with stringent safety regulations (ULS., EU). + Both these markets (India and Brazil) are high-acrident nations because they are developing countries, which is a geographic location that would benefit the most 53 Points of Difference + Unique Technology: The nev airbag bubble technology represents the first design with ‘market leading features that overcome the consrants of existing seatbelts and traditional airbags. + Versatile Design: Teo product variations — a personal backpack variation and an tegrated seat variation or automobile. Utlizing IDEO, so the product can incorporate “human behavior as wel a building upon the ideas of others in the imovation-design process” (Roger, A, Pg 257). + GM Collaboration: The company benefits fom the established brand povier of GM with added research facilites and distribution networks t achieve real growth and increase market legitimacy. + Child. Centric Safty: The product target educational institutions and child protection agencies operating in a underdeveloped area of aomobile safety. 5.4 Positioning. Brand Positioning Statement. ‘Those in need of ultimate protection for themselves and their vehicles can ely on Protecto Seato that brings innovative deployable safety bubble technology to provide unparalleled safety through the synergy of innovation, trust, and flexibility «Tagline: “Beyond Airbags. Into the Bubble.” «Tone: Trustworthy, immovative, lifesaving. «Comparative Edge: Today's mobilfy demands are exactly what Protecto Seato's second- ‘generation portable flexible safety solutions address over the conventional airbag makers Takata and Autoli. Explanation: Protecto Seato utilizes ifs own proprietary bubble deployment system through GM nefwork to both reach business customers and final consumers as part of it marketing campaign. The protection system prioritizes technological innovation as fs ore value with safety standards for attaining global commercial standards during regulatory transformation and technical immovations. Protecto Seato targets BIB and B2C markets using ifs patent bubble safety technology, leveraging the nefuork of GM. It stands as a technology-led alternative to airbags ‘and is suited for penetration in safe-and-high- accident markets, Remember we go beyond airbags and into the bubble!